what is that an organization won’t compromise, no matter what?
In Corporate Branding you are what you stand for. It’s that set of principles that will make you better, successful and happy. But values have to be communicated in such a way that they stand out, change our mind or at least make many re-evaluate a long held position. So it isn’t only about finding your inalienable beliefs, it’s also about giving life, urgency and personality to your fundamental proposition.