BOGOTÁ

Bogotá, the capital of Colombia, is a city that has had a formidable evolution in recent years. Once overwhelmed by insecurity, poverty and political violence, it became one of the continent’s most powerful, inclusive and attractive capitals.

Challenge

How to express the new modernity of Bogota and its new sense of unity.

Solution

We created an image that communicates the idea of a metropolitan area, modern and integrated. The new identity of the city was also conceived to express the sense of purpose and the cohesion of its inhabitants.

Cultural Code: The Center

The center, represented in all cultures as a circle, is the mother form of all other forms. It is the very expression of inside and outside, of the single cell, receptive and harmonious, around which everything revolves and to which, all are attracted.

Under our signature

Brand Strategy

Logo Graphic

Usage Manual

Bogota – 5

Bogota – 5

Bogota – 4

Bogota – 4

Bogota – 3

Bogota – 3

Bogota – 2

Bogota – 2

Bogota – 1

Bogota – 1

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