CAMELIA / Books for children

At Camellia is standard to publish titles that other publishers would reject. The result is both surprising and daring. Thanks to Camelia, children will have in his hands their first author books.

Challenge

The brand promotes the acceptance of unusual subjets and formats for the very young reader. Reading Camelia should be seen as a distinction in itself. It was also a requirement to encourage new authors, designers and illustrators to participate of this editorial adventure.

Solution

The logo aims to express the idea that these books “are going to your head”. They are books that force you to consider new questions and new ways to read.

Cultural code: Unity in difference

Each Camellia’s book is different and unique, different in author, topic and format. However, the whole brand is perceived as a distinguishable unit.

Under our signature

Brand strategy

Logo

Brand Book

Camelia – 9

Camelia – 9

Camelia – 8

Camelia – 8

Camelia – 7

Camelia – 7

Camelia – 6

Camelia – 6

Camelia – 5

Camelia – 5

Camelia – 4

Camelia – 4

Camelia – 3

Camelia – 3

Camelia – 2

Camelia – 2

Camelia – 1

Camelia – 1

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