CYLS EDITORS

CYLS was conceived to serve a segment neglected by most editors: readers between 9 and 12 years old. Cyls is a success in terms of acceptance and international recognition. In its 15 years of existence has been worthy of the most prestigious awards in Spanish, in addition to being permanent presence in world fairs such as Frankfurt, Guadalajara and São Paulo.

Challenge

How to lure into the printed format an audience accustomed to read on smartphones and tablets.

Solution

On Cyls, everything is different, the authors, topics, approach and layout. Everything is designed so that most current and difficult topics are relevant for the pre-teen reader.

Cultural code: “Curiosity killed the cat”

Human migrations, battles for power among languages, the challenges of tolerance, are all matters which the child at that age does not conceive as relevant, but they are treated in such a way as to bring the new reader to the conviction that “this is rare, perhaps I don’t even understand it, but I’m curious. I’m going to read it.”

Under our signature

Positioning

Logo

Editorial design

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