DIGITEL / A world we understand

Brand of mobile telephony with state-of-the-art technology that comes up late to a market dominated by two large operators.

Challenge

How to get market acceptance with limited coverage.

Solution

Digitel was implanted on three pillars: unique dedication to the client, relevant technology for the people and communication based on values.

Cultural Code: Respect

In a context of abuse by large operators, respect was the great differentiator of Digitel’s brand strategy. Respect in language, rates and customer service.

Under our signature

Positioning

Graphic identity

Campains

*Project executed for Concept

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