EMPRESAS POLAR / Sí se puede

Empresas Polar is one of the most important food production conglomerates in Latin America, with operations in Colombia, Venezuela and USA.

Challenge

Over the last 18 years, Empresas Polar has suffered constant threats of expropriation. Our task was to protect the organization by creating an indissoluble emotional bond between the population and the brand, while at the same time consolidating a process of internal cohesion.

Solution

Our campaign evidenced the intense overlap between Empresas Polar and the community. Venezuelans discovered the brand’s support for sport, culture and social development.

Cultural Code:Achievement

Venezuela has faced a culture of failure for the last 18 years. To that extend it has also increased the yearning for everything that means success. Empresas Polar became a source of connection with the notion of collective achievement and for that reason, Venezuelans are willing to defend and protect the brand.

Under our signature

Positioning

Brand Statement

Campaign Creation

Crisis management

Personal Image for Executives

 

*Project executed for Concept

Empresas Polar – 7

Empresas Polar – 7

Empresas Polar – 6

Empresas Polar – 6

Empresas Polar – 4

Empresas Polar – 4

Empresas Polar – 3

Empresas Polar – 3

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