HILOS / Rethinking your bed

The commitment of Hilos is to create sheets and bed covers of excellent quality and innovative design at competitive prices. The value proposition lies in the number of cotton threads that make up the fabric and the fresh and fun graphics.

Challenge

Hilos seeks to dominate a niche that wants to express its moods, rhythms, its concern for design, in a word, its lifestyle, through the way they dress their beds.

Solution

All the effort was directed to prevail on the shelf space. Hilos is a visual scream composed of several elements: the texture and proportions of the packaging, the accent on the technical aspects of the fabric, the size of the logo, the conversation with the visual patterns on the fabrics.

Cultural Code: Regeneration

Making the bed is a ritual of regeneration. Hilos, paradoxically, has achieved a product that not only receives you at night but also prepares you to face the day with its promise of joy. The bed is awake.

Under our signature

Brand Strategy

Logo

Packaging design

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