LA CAIMANERA / Territorio Pana

Top quality spaces for playing indoor soccer without the pressure of organized leagues.

Challenge

The innovation of the friends at La Caimanera is conceiving a space of quality and affection in which one can play socer without uniform, without referee and without the demands of an organized league. They did not have a brand to express that that vision in different capitals of Latin America.

Solution

La Caimanera was defined as a “Territorio Pana” (Partner Territory), a space of tolerance in which the “champion of every day”, the employee, the student, the clerk, are exalted, they are all “caimans” who want to unwind without having a sophisticated clothing, nor special abilities.

Cultural Code: Nobody judges you

La Caimanera is the place where you put your own rules, where no one judges you if you do it wrong. Pana is a Venezuelan idiom that is also used in Puerto Rico and Ecuador. Some say it comes from the English partner, others say that it relates to those who live near the bread (pan), that is to say, around the bakeries.

Under our signature

Strategy

Brand Statement

Graphic identity

Brand Book

Signposting

Campain

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