ORINOQUIA / Gourmet Food

Sauces and dressings combining traditional ingredients and innovative recipes.

Challenge

Penetrate the Latin American market with a brand born in Venezuela that offers sophisticated and innovative products at a premium price.

Solution

To exacerbate the paradoxes on which the brand rests: mystery-discovery, local origin-international packaging, traditional ingredients-innovative recipes and high technology processes.

Cultural Code: Near Paradise

Christopher Columbus claimed that the earthly paradise was near the mouth of the Orinoco: “I have never seen,” he said, “a source of fresh water that flows in such a way into the sea. It seems that we are close to Eden. I do not think there is another river in this land as large and deep as the Orinoco. ” In that sense, the Orinoquia would be the environs of paradise.

Under our signature

Positioning

Logo

Brand Statement

Packaging

Promotional Communication

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