PROSEIN ARQUITECTURA / We make it big

Prosein was born in Venezuela in 1980 as a purveyor of construction supplies for the bathroom and kitchen. Today it has 72 stores spread between USA, Costa Rica, Colombia, Aruba and Israel. In 2013 it launches its PROSEIN ARQUITECTURA division, specialized in large format materials for the construction of monumental works.

Challenge

PROSEIN has traditionally spoken to the contractors. Now it would be a brand that speaks also to architects.

Solution

An architect is considered an author and in many cases an artist. The option we chose to achieve the brand’s progress was to integrate ourselves into the architec’s creative process. Understanding their jargon, their idioms, their anguish, their goals, was key to the success of the brand.

Cultural Code: Large Scale

The brand speaks directly to the architect’s ego and his eternal ambition to develop large-scale works that impact the urban environment.

Under our signature

Positioning

Brand Statement

Promotional Communication

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