TELEMUNDO INTERNACIONAL / Everything has to do

Telemundo Internacional is the international signal of Telemundo, the American Hispanic channel. Its programming is based on series that it commercializes in Latin America, Europe and Asia. At its headquarters in Miami T.I. holds an annual pre-sale event known as NATPE TELEMUNDO. To this meeting comes the world TV elite to know firsthand the offer of contents of T.I.

Challenge

NATPE TELEMUNDO needed a formula that would explain what is the current and future success of T.I. The signal that already surpasses in several segments to its eternal rival Univision. At the same time, we needed an element that would link the corporate culture of the company around the value of excellence.

Solution

We created a brand architecture that allowed us to compare, highlight and unify the differentiating aspects of Telemundo’s content proposal. “Talent has to do,” “Innovation has to do,” “Impact has to do.” In a sentence, the success of our contents is due to the fact that at Telemundo, “everything has to do”.

Cultural Code: Relevant

Few things are as important to a brand as being relevant to its audience. That is all the more imperative if it is a brand that creates content.

Under our signature

Positioning

Brand architecture

Brand Statement

Creative team training

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