The Nature Conservancy

Known by its initials TNC, The Nature Conservancy is one of the largest and most respected environmental organizations in the world.

Challenge

Only in Latin America, TNC has protected 33 million hectares of land and marine areas, including key coastal regions, the Amazon and the Venezuelan plains. Our collaboration with TNC has been oriented to facilitate relations between this organization and the rulers of Venezuela.

Solution

Explain to the government’s main actors the solid scientific foundation behind TNC’s actions and the type of non-conflictive initiatives undertaken by the organization in association with indigenous communities, companies, multilateral institutions and NGOs.

Cultural Code: Responsibility

The word Responsibility comes from the Latin responsum meaning “to respond.” Communication pieces designed for TNC unambiguously project the notion of “ability to respond, to be bound, to commit to something”.