XPECTRA / Remote Management

Xpectra is a B2B company specializing in the design of banking security platforms. Its clients include CitiBank and many other world-class financial organizations.

Challenge

How to make a Mexican technology company be able to beat big banking security corporations.

Solution

For Xpectra we created an industrial category that did not exist, Remote Management. Xpectra has been the first to offer the ability to manage from a unique control room the security of hundreds of banking offices in real time and without being noticed. We call this concept, Remote Management.

Cultural Code: Panopticon

The Panopticon or Panoptic is an archetype that suggests that you can be watched, without you noticing. The most widespread notion of panopticon is the very idea of God. Remote Management involves the criterion of controlling a space without being physically present.

Under our signature

Positioning

Naming

Graphic Identity

Brand Book

BTL

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