Destination

attracting visitors, talent and investment

There are two types of Destinations: those that are newly created: theme parks, new museums, tourist resorts, and those that’s been around for generations and are defined by its way of life, traditions, history, geography and previous infrastructure. In both cases they compete on a global scale and need to identify their most appealing assets in the eyes of prospective visitors, profesionals and investors. Destination Branding is about building a story from these strenghts and running this narrative consistently through the relevant touchpoints.

Brands