BLUE / Advanced Colloidal Fuels
Blue is the current name of Bioenergy International. Blue creates alternative fuels. Its products are used in large-scale electricity generation and shipping. Blue’s fuels offer greater energy power, lower cost and low pollution.
How to communicate to the market the idea of obtaining clean and economic energy with little known colloidal fuels.
We came up with a very simple idea: blue (colloidal) fuels are the way to a green world.
As an innovation company Blue required an emotional narrative that would bind the company’s researchers and create external differentiation over competing brands that usually have technical names. By accepting the new naming (blue) the brand is committed to the idea of nobility: the condition of being pure, generous, special, estimable.
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