DIGITEL / A world we understand
Brand of mobile telephony with state-of-the-art technology that comes up late to a market dominated by two large operators.
Brand of mobile telephony with state-of-the-art technology that comes up late to a market dominated by two large operators.
How to get market acceptance with limited coverage.
Digitel was implanted on three pillars: unique dedication to the client, relevant technology for the people and communication based on values.
In a context of abuse by large operators, respect was the great differentiator of Digitel’s brand strategy. Respect in language, rates and customer service.
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Positioning
Graphic identity
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*Project executed for Concept