Leopoldo is a true global figure. He is the most important political prisoner on the continent. His leadership and sacrifice is permanent news in social networks and international media. It is the main moral reference in the struggle against the Chavista dictatorship and one of the main promoters – along with Maria Corina Machado – of peaceful disobedience as a means to dislodge Nicolas Maduro from power and return to democratic life. Our work with Leopoldo López goes back to 2008, when he ran for Mayor of Caracas. At that time we designed a campaign that allowed him to obtain 72% of vote intent and a projection of national leader that the chavismo cut through an administrative sanction. Today is the most popular leader in Venezuela and will undoubtedly be a central player in the Caribbean country for the years to come.